JEFE'S HAMMER HOT SAUCE

Branding package (logo + custom typeface + icons) + labels + apparel.

Black skull with white text and white hammers in eye sockets sitting on a red background with bespoke hammer pattern

For a hot sauce made from some of the hottest peppers on earth, no less than a red, black and white color palette with plenty of skulls would do to create this identity package for a craft hot sauce company.

Sample of alphabet in black on white background
Two logo lockups, both in red text on a white background

CUSTOM FONT FEATURING GLYPHS, NUMERALS, AND SYMBOLS + LOGO AND LOGO VARIANT.

Sauce bottle red label with bespoke skull pattern in background and large black logo text sitting inside white circle in center
Sauce bottle black label with bespoke hammer pattern in background and large red logo text sitting inside white circle in center
Sauce bottle white label with bespoke hammer pattern in background and large red logo text in center
Sauce bottle red label with bespoke hammer pattern in background and large white logo text in center
Sauce bottle black label with white skull design in the middle and text/imagery collaged on either side
Sauce bottle white label with black skull design in the middle and text/imagery collaged on either side
Sauce bottle red label with black skull design in the middle and text/imagery collaged on either side
Sauce bottle grey label with red logo text centered, and white skull halves on the left and right
Sauce bottle red label with white skull design in the middle and smaller versions/orientations of the skulls in black on either side
Sauce bottle black label with white skull design in the middle and smaller versions/orientations of the skulls in red on either side
Sauce bottle label with repeating pepper icons on left, large red hammer icon with text in middle, and black and white pattern on right
Sauce bottle white label with red skull design in the middle and text on either side
Photo of four bottles with different labels lined up next to each other on red background
Black t-shirt with red pepper and white text printed on it, sitting on a red background
Red t-shirt with black skull and white text printed on it, sitting on a black background

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