IBEX

Visual identity system + logo redesign + collateral.

Blue-green tinted image of small yacht with dial and diagonal line on top and the words “navigate beyond” in the center

An annual trade show for boat builders, the groundwork for this identity package drew from an oceanic color palette and clean, simplified type and icon treatments based on naval imagery.

Images showing a photo of a front of a ship turning into the logo icon

ICON PROCESS

Differently sized and colored versions of the logo and logo lockups

LOGO LOCKUPS

Dark blue image with aqua text and illustrations showing a compass illustration being deconstructed

HEADLINE TREATMENT AND COMPASS ROSE PROCESS

Screenshot of IBEX homepage
Mockup of laptop on desk with IBEX homepage
Outdoor blue and green sign with black text on top of faded out boat image
Tote bag that is blue to aqua gradient with the white logo printed on top

mango popProject type

ASBMBProject type

BOMAProject type

California RV ShowProject type

IBEXProject type

HIYA VolleyballProject type

© DRAGUTIN CVIJANOVIC 2022.